Michael Witynski, President and CEO of Dollar Tree made the announcement that most items’ price was increasing to $1.25 back in November and it’s been the talk of the Internet ever since. The statement stated that the shift to $1.25 pricing will allow them to introduce new products and bring back previous products discontinued because of the $1 price constraint, however, people were less than happy and expressed their disdain in authentic fashion.
CNN reported that the outrage from loyal customers took place on TikTok, Facebook, Twitter, and YouTube.
Dollar Tree said the price increase will be effective in all stores by the end of the first fiscal quarter of 2022.
Check out some comments from Twitter.
Never trust anyone or anything.
— THEE Aggressively Black Bianca (@TheeKHiveQueenB) September 29, 2021
Not only did the 99 Cents Only Store sell me flip flops for $1.99, but now the Dollar Tree is talking about “Oh, we’re gonna sell things for multiple dollars now.”
It’s just so scandalous.
If Dollar Tree not gonna be $1 anymore they might as well tear all that shit down fr
— 3D oomf (@justbetalking) September 29, 2021
All items priced over $1 will be located in Dollar Tree’s new ” We Lied” section.
— Renee Libby 🇺🇸 (@ReneeAlida) September 29, 2021
Also, see below what Elon Musk felt about the Dollar Tree price increase via his Twitter account:
— Archillect (@archillect) December 26, 2021
Read more about the Dollar Tree price increase via NPR, Entrepreneur and USA Today.
I saw FIJI on dollartree.com the other day and thought wow, this is why Costco is my favorite store ever. They have the case of 24 for a dub meanwhile it’s $24 at Dollar Tree. Whew!
